Cup Noodle and Gundam co-promotion hits the airwaves today!

Nissin Foods marks the 40th year of Cup Noodle with a tie-up ad with Gundam, hitting the air beginning July 14th!

Cup Noodle and Gundam, emblematic Japanese brands, collaborate to light the spark of courage in the hearts of viewers nationwide with the message “BOIL JAPAN!” Under the rising sun, the 18-meter-high Gundam rises as if given breath, bearing a kettle in its right hand!

The ad is also available from the Cup Noodle website, so check it out!